Fancy a Drink in Canary Wharf?: A User Study on Location-Based Mobile Search

We present a web-based diary study on location-based search behavior using a mobile search engine. To capture users' location-based search behavior in a ubiquitous setting, we use a web-based diary tool that collects users' detailed mobile search activity, their location and diary entries. This method enables us to capture users' explicit behavior (query made), their implicit intention (motivation behind search) and the context (spatial, temporal, and social) in which the search was carried out. The results of the study show that people tend to stick closely to regularly used routes and regularly visited places, e.g. home and work. We also found that most location-based searches are conducted while in the presence of others. We summarize our findings and offer suggestions to improve location-based search by using features such as location-based service mash-ups.